Business partners Carol Lim (a former investment banker) & Humberto Leon (a former visual director for Burberry) founded Opening Ceremony in 2002. Since then they have opened shops in both New York and Los Angeles and their business is growing year after year. Their collaboration with Chloè Sevigny has made the brand even more popular in Europe and the Europeans love their quirky designs. Opening Ceremony both do a shoe collection and a ready-to-wear collection. Opening Ceremony means cool clothes and the merging of art and retail.